SYNOPSIS
This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.
Learning Outcomes
At the end of the semester, the student will have the:
| CO | Course Outcomes | Related Program Outcome (PO) | Evaluation Method | ||||||||
1. | Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions. | PO1 (C2, P1, A1) PO3 (C2, P1, A2) | A, Prs, CS, FA,Q | ||||||||
2. | Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business. | PO1(C4, P2, A3) PO8 (KK1) | PR, Prs, FA, CS | ||||||||
3. | Demonstrate leadership skills through role-playing of various business positions in operating a business venture. | PO9(LS1, LS2) | Prs,CS | ||||||||
4. | Present business solutions for a specific context confidently, effectively and clearly | PO4 (CS1, CS2, CS3, CS4) | PR, Prs, CS | ||||||||
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam) | |||||||||||
Student Learning Time
Teaching and Leaning Activities | Student Learning Time (Hours) | ||||||||||
| Face to Face Learning | Lecturer centered | Lecture | 14 | ||||||||
| Student centered | Practical/Lab/Tutorial | - | |||||||||
| Student Centered Activity (plus in-class assessment) | 28 | ||||||||||
| Others | - | ||||||||||
| Others | - | ||||||||||
Sub Total | 42 | ||||||||||
| Self Learning | Non Face to face or Student Centered Learning (SCL) | Assignments | 18 | ||||||||
| Reports | 4 | ||||||||||
| Project | 18 | ||||||||||
| Group Discussion | 10 | ||||||||||
| Others | - | ||||||||||
| Revision | 5 | ||||||||||
| Assessment Preparation | 11 | ||||||||||
| Others | - | ||||||||||
Sub Total | 66 | ||||||||||
| Formal Assessment | Continuous Assessment | Quiz | 1 | ||||||||
| Exam | 3 | ||||||||||
| Presentation | 6 | ||||||||||
| Final Examination | 3 | ||||||||||
| Others | - | ||||||||||
Sub Total | 13 | ||||||||||
| TOTAL | 120 | ||||||||||
Generic Skills Addressed
- Managerial skills
- Team Working
- Communication skills
- Updated with technological trends
Teaching Methodology
To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content.Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.
References
Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix Case Study Article
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix Case Study Article
Assessment
Methods | No | Percentage | |||||||||
| HBS Case Studies | 1 | 5 | |||||||||
| Activities | 6 | 20 | |||||||||
| Assignments | 2 | 10 | |||||||||
| Project | 1 | 10 | |||||||||
| Mid-Term Challenge / Competition | 1 | 15 | |||||||||
| Entrepreneur Interview | 1 | 10 | |||||||||
| Final Exam | 1 | 30 | |||||||||
| TOTAL | 100 | ||||||||||
Weekly Plan
Week | Date | Topic | Remarks | ||||||||
| PART 1 – WHY BECOME AN ENTREPRENEUR? | |||||||||||
1 | 14 Sep | Course Introduction Why become an Entrepreneur? The Entrepreneurial Journey Planning a Business Venture | Harvard Case Study Briefing Ice Breaking Class Activity1: Flying a Jet Plane Comp. Formation(5) & Reg. Business Card | ||||||||
2 | 21 Sep | 1.0 Entrepreneur & Entrepreneurship The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity | Minicase Review: KLYMIT Project Briefing: i-Usahawan
Class Activity2: Brain Profiling | ||||||||
3 | 28 Sep | 2.0 Creativity and Innovation Invention, Creativity, Innovation | Interview Briefing: Profile of Usahawan Jaya Class Activity3: Product Ideas in Diff Context | ||||||||
4 | 5 Oct | HARVARD BUSINESS SCHOOL - Case Study 1 UTM MicroCredit – HEP? | HBS Case Title: AirAsia – Flying Low Cost with High Hopes Briefing: UTM Micro Credit | ||||||||
| PART 2 – HOW TO DEVELOP A GREAT BUSINESS IDEAS? | |||||||||||
5 | 12 Oct | 3.0 Idea Generation and Evaluation Problems, Opportunities, Solutions Techniques for Generating Ideas Blue Ocean Strategy | Mcase Review:Kathryn Kerrigan Class Activity4: Eureka BIC: Brainstorming | ||||||||
6 | 19 Oct | 4.0 Feasibility Analysis Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis | Minicase Review: Think Gum BIC: Analysis | ||||||||
7 | 26 Oct 29 Oct | Deepavali MIDTERM CHALLENGE 29Oct Perdana / 11 -12 Nov UNSRI | Historical Melaka Challenge Tg Piai Challenge | ||||||||
8 | 2 Nov | 5.0 Entrepreneurial Business Model Business Model, Revenue Model, Value Proposition | Minicase Review: Amie Street Analysis & Dev. of BM i-Usahawan | ||||||||
9 | 5-9 Nov | Mid-Term Break | |||||||||
10 | 16 Nov | HARVARD BUSINESS SCHOOL Case Study 2 | HBS Case Title: Netflix MidTerm Challenge Presentation | ||||||||
| PART 3 – TRANSFORMING YOUR IDEA TO REALITY? | |||||||||||
11 | 23 Nov | 6.0 Entrepreneurial Strategy Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean | Minicase Review: BusinessAtoZ Competitor Analysis of i-Usahawan | ||||||||
12 | 30 Nov | 7.0 Business Plan Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP | Minicase Review: Group Table Assignment2: BPlan Dev of i-Usahawan Project Presentation: i-Usahawan module | ||||||||
13 | 7 Dec | 8.0 Entrepreneurial Finance Funding Opportunities, Grants, Competition Bootstrapping, Elevator Pitch | Minicase Review: BLMA Models Class Activity5: Stock Exchange | ||||||||
14 | 14 Dec | 9.0 Entrepreneurial Marketing 4Ps, Social Networks and Entrepreneurs | Minicase Review: Miss Misa Profile of Usahawan Jaya Presentation | ||||||||
15 | 21 Dec | 10.0 Business Ethics | Class Activity6: X-Y Consortium BIC: Submission/Presentation Assignment1: BPlan Submission | ||||||||
16 | 28 Dec | Technopreneurship Awareness Programme (TAP)
| AJK: Marketing Funding/ Sponsor Logistics Protocol Project / Interview Presentation (alt) REVISION - Debriefing | ||||||||
17 | 29 Dec – 2 Jan | Study Week | |||||||||
18 | 3 – 22 Jan | Final Exam | |||||||||
